Bonnaroo: The Tower 

In June of 2016, Iron Bloom worked in collaboration with Andi Watson (renowned multimedia and stage designer for musical artists including Radiohead, Zazie, Oasis and more) to create visual installations in four custom shipping containers around the base of the festival's fire tower.

This project was the second phase of a long-term redevelopment of the area by Mr. Watson & Superfly (which William has been involved in since its inception) which included topping the structure with a 15' mirror curve (named "L.U.C.I.") and radio mast.

The installations were meant to evoke various emotional and physical aspects of LUCI's character and presence on site.